Diction Matthew Yglesias' diction throughout the piece regarding the upcoming September iPhone event suggests that he is invested in the event and respects how iPhones have evolved and how Apple has dealt with the evolution of the smart phone, and this is seen with his choice word, "revolutionized" when regarding what the iPhone has done for smart phones, as well as regarding apple as having "ruled the roost". The tone shown throughout is informational and didactic and is exemplified by his descriptions of the new technology that is rumored to be coming in the next iPhone and the rumored price. He does not just describe the tech though, he explains them in ways that even a person who is not tech savvy would understand. Rhetorical Devices Matthew Yglesias' utilized metaphor and this caused the writing to be better understood by the reader. Yglesias' metaphor, "Apple TV are small fish in the Apple ocean" allows the reader to understand how little the Apple TV means in the world of Apple and what Apple is attempting to do with their future smart TV devices and how they plan on revolutionizing that market. Tone The tone of the passage was both informational and didactic, and was created through his details rather than his words, his words would urge one to think he is a regular person on the street rather than a writer at a news corporation. Yglesias' explanation of what an OLED screen would mean for the new phone, "This will allow the iPhone X to have a larger screen (people like big screens) without being physically larger overall (people also like small, easy-to-hold phones)." aids in his didactic tone by enabling the audience to better understand how this would work and is not in tech nerd language. His attitude towards the subject would more than likely be excited, as he has been researching for long enough and discusses the sources and what they are, "Rumors from the Asian parts supply chain", as well as his use of the word, "revolutionized", which really shows that he thinks that Apple is a good thing, and seems excited about it. Purpose Yglesias' purpose is to inform the public about the Apple Event and provide conjecture about the newest and most important details of the new iPhones. The goal overall, is to get more viewers for the Apple Event, but more so it is mostly likely to get higher amount of clicks surrounding a highly anticipated unveiling for the iPhone's 10th anniversary. The purpose is not the most important due to the amount of articles discussing the event. Argument through Appeals
Yglesias' argument is organized by first introducing the topic of the Apple Event, then explaining the background of the event and its significance, then describes what is expected to be seen at the event and the new hardware and software. The evidence that Yglesias' uses in his argument is mostly rumors from reputable sources, and having seen the Apple Event this afternoon, the rumors were pretty accurate. The argument is relatively weak at certain points, which must mean that there was not much evidence at that point and it was mostly conjecture. This would show the audience some extra interest for the article, yet the argument was not well upheld through this tactic.
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AUTHORNoemi is in a yearlong version of AP Lang. Photo on header taken by Noemi Carrillo of her cactus, Frida. ARCHIVES
February 2018
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